November 26, 2024

What Is Video Marketing & How To Do It [2024]

Video Marketing can be a valuable tool for brands looking to engage their audiences across all platforms. Marketing videos are proven to increase conversion rates when compared to other forms of online content.

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Written by
Filipe Pessoa

Marketing & Sociology. Gamer and music producer.
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Table of contents

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In a digital world filled with embedded video, nowadays it is easy to see why video plays a key role in the marketing scene. With 87% of marketers saying that video marketing provides a positive return on investment, it only makes sense to start using video marketing for your business. Framedrop.ai makes it easy to create captivating marketing videos that are easy to share across all platforms.

What is Video Marketing?

Video marketing uses video content to help grow and promote your brand. Video Marketing can include social media video content, professional commercials, and long-form YouTube Videos. The main goal of video marketing is to use video content to engage a wider audience more effectively for your business, service, or product. When creating your marketing video be sure to keep the following in mind:

  • Identify your Audience
  • Capture your audience’s attention in the first few seconds
  • Present your Brand, product, or service front and center
  • Provide plenty of calls to action to point your potential customers in the right direction·

The Benefits of a Marketing Video

Marketing videos can help you advertise products and services while spreading your brand in a visual medium. Here are all the benefits of using video marketing to grow your business and your brand.

Improve Audience Engagement

Captivating marketing videos is much more effective at catching your audience's attention than other forms of media. Video is a multi-sensory experience for the viewer that allows creators to create an overall feeling and mood for their brand.

While text or a photo can capture a few seconds of attention on social media, a marketing video has the ability to capture a viewer for a few minutes. You can also relay a much more well-constructed message through video when compared to text or image marketing.

Studies show that video is the most effective medium when it comes to audience memorization. Viewers retain around 90-95% of content when it is presented in a video format. Audiences only retain around 10-15% of content when they read the content. Using video can help your brand stand out and increase information retention in your audience. A viewer who remembers your brand, product, or service is far more likely to convert to a customer when they need what you provide.

Increase Conversion Rates

On average, video marketing has been shown to increase conversion rates by 34% for traditional businesses and 80% for e-commerce sites. A great marketing video can help funnel your audience toward purchasing your product or paying for your service.

Video makes it much easier to show or explain your service or product. Viewers are more likely to funnel to your site because they can see your brand and product in action. When it comes to building an audience as well as a customer base, video marketing cannot be beaten.

Build Brand Awareness

A marketing video is not only a great way to showcase a service or product, but also a great way to show people what your brand is all about. A video gives your brand the ability to present a captivating and dynamic visual image to your audience. What colors do you want to be associated with your brand? What feelings do you want your audience to feel when they see your logo? A video is a way to establish the visual presence of your brand.

Many companies also use their marketing videos to relate to or build credibility with their intended audience. You can use humor to relate to your target demographic. You can establish a feeling of elegance or power through your video. A great marketing video shares your brand’s personality and values with the audience while presenting them with a product or service that they may be interested in.

Improve your Website’s SEO

Search engines place a higher priority on types of content that are better at engaging audiences. Nothing does that better than video. When your online content uses video to present your brand, product, or service it is more likely to be ranked higher on Google’s search results.

SEO is an important metric for brands that want to stand out from their competition. A better SEO rating makes your content easier to find when interested parties are searching for terms that fit your niche. Video marketing can help your business reach more potential customers.

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How to Create a Marketing Video

It is easy to see how a marketing video can benefit your business. Even without a dedicated content specialist, brands can benefit from video marketing by keeping some basic steps in mind. Here is how you can create a marketing video that is sure to engage your targeted audience.

Identify Your Intended Audience

You can’t reach your intended audience unless you know who they are and what they are looking for. The first step in creating a great marketing video is to understand your audience and cater your content to their wants and needs.

Identify who your target audience is. Who is your service or product for? Who is most likely to find value in your brand or business? What problems do these individuals need to solve? How do they interact with and find your content? How can you reach them more directly? All of these are important questions to ask when identifying your audience.

Hook Your Audience

The first few seconds of your video are the most important. Studies show that a viewer decides if they are going to watch the full video or click off in the first 3 seconds. Start your marketing video with a hook that is sure to grab the audience’s attention and keep them there until the video is over.

Present Your Brand, Product, or Service Front and Center

The product or service that you are marketing with your video should be presented to the audience within the first five seconds of your video. Not only do you want to make sure that the audience is clear about your brand and your product, but you also want potential customers to know your product before they have time to click off your video.

While it may seem like a good idea to put audience entertainment over featuring your brand, finding the happy medium is the most effective way to go. Your video should present your brand and product front and center in an entertaining and visually appealing way. The major goal of a marketing video is to get the audience to funnel onto your site. As long as you engage your audience just enough for them to want to learn more, the video was effective.

Provide a Call to Action

Your audience may love your video and be interested in your product, but without a call to action, they will not know what to do next. It is vital to give your viewers a gentle push in the right direction. A call to action points your audience in the direction you want them to go. It makes it easy for potential customers to find where to purchase your product or service. A call to action at the end of your video will invite your viewers to take the next step, effectively funneling more potential customers closer to the point of sale.

Framedrop.ai Makes It Easy To Create Captivating Marketing Videos

Spread your brand far and wide with a captivating short video from Framedrop.ai. Turn your marketing videos into easily shareable short videos that are optimized for mobile social media. Framedrop.ai can help you share your most engaging moments from your marketing videos making it easy to grow your audience and build your brand.

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Supercharge your business' social media presence with Framedrop's AI-powered video highlights

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FAQ

How Long Should a Marketing Video Be?
+

The length of a marketing video depends on your goal, product, and intended audience. As a rule of thumb, your marketing video should be under two minutes. Thirty seconds tends to be the average time for effective marketing videos.

Where Can I Make Marketing Videos?
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You can make marketing videos with any video editing software or program that you prefer. Here is a list of some apps and online tools you can use:

  • Framedrop.Ai
  • Canva
  • Adobe Express
  • Apple iMovie
Can I Use YouTube for Marketing?
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While YouTube may not be the best way to get your marketing video in front of a new audience, it can be used to host videos. In order to grow your audience and make sure that your video is effective, you should share it on all other social media as well.

Published at
November 26, 2024
Category
Filipe Pessoa

Having a bachelor's degree in Sociology and currently getting his Masters' in Marketing, Filipe has always followed a customer-centric ethos. In 2021, Filipe was part of one of the 3 European Innovation Academy winning projects - CultureKit - as its CMO. Since joining Framedrop in August 2022, Filipe has worked on a wide array of tasks such as Copywriting, Lead Generation, Influencer Marketing and even dipped his toes in SEO.

When not working, Filipe channels his creativity into music production in his home studio.

Favorite sport: Football ⚽️

Favorite hobby: Gaming 🎮

Favorite musical artist: King Gizzard & The Lizard Wizard 🎸

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