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Internal communication is a vital part of any organization. Great communication can create more engaged and prepared employees. A recent study from the Harvard Business Review shows employers Why Withholding Information at Work Won’t Give You an Advantage. 60% of workers surveyed say that they have had trouble gathering the information they need to do their job effectively. A great internal communication strategy can make it easy for everyone to communicate effectively. Framedrop.ai is a great tool for packaging information in easily digestible clips that can add an additional method of communication to your strategies.
What is Internal Communication?
An internal communications strategy is a business plan to get the most out of their communication with internal employees and any possible stakeholders. An internal communication strategy can help small businesses improve communication across the entire organization.
An internal communications strategy provides everyone involved with a set of guidelines used to improve communication. A great internal communication strategy will make sure that everyone will be on the same page and feel like a well-informed part of the team.
What are the benefits of great internal communications strategies?
Increase Employee Engagement
It’s no secret that an informed employee is more likely to be engaged in the workplace. Employees who receive great communication will be better equipped to help your organization reach its goals. When employees know that they will receive clear and accurate communication they will feel more comfortable solving problems on their own and going above and beyond to be successful.
Create Shared Goals Â
 When the entire company is well informed it is easier to expect buy-in on organizational goals. Communicating clearly and effectively can get everyone in the organization on the same page when it comes to shared goals. When employees are clear on what they are expected to achieve as part of the organization they can more effectively take action to meet those goals.
Develop Resiliency
One of the most valuable side effects of a great internal communication strategy is that it prepares your entire organization to deal with adversity when things get hard. Great internal communication means that employees and leadership have all of the information they need to solve the problem. When something goes wrong, everyone is informed and can address the issue head-on. When everyone is informed, miscommunication can not further complicate a difficult issue.
Internal Communications Strategy Template: The Non-Negotiables of Internal Communications
Follow these steps to make sure that your internal communication strategies have all of the elements needed for effective and actionable communication.
1. Â Â Know your Audience
Understanding who you are communicating with will help you understand how to create your message. When sending out a strategic communication start by identifying who your audience is. Defining your audience will tell you the following:
·     What is their previous experience on the topic?
·     What is their current level of knowledge on the topic?
·     What are their priorities in your organization?
·     What is their current level of trust in leadership?
Once you identify exactly who your audience is, you can begin to put out strategic communication that contains the appropriate information and tone to be effective for your audience.
2. Â Â Understand the Context
Understanding the context surrounding your strategic communication will allow you to create a message that is right for the situation. Consider the previous events surrounding the topic, past communications, and the expected outcomes. To provide effective communication, it is important to identify what is happening in the organization and your audience's, experiences surrounding the topic.
3. Â Â Determine your Goal
Once you have considered your audience and the surrounding context you must determine the goal of your strategic communication. What outcome do you hope your communication directly influences? What is it that you want your audience to know, believe, and do as a result of your message?
Outcome-oriented communication will make certain of that your audience knows exactly what is expected of them. A goal gives your communication purpose. When creating your message, your audience must be clear on what actionable steps they can take as a result.
4. Â Â Decide on a Method
We have all heard the cliché, “It’s not what you say, it’s how you say it.” While the content of your message is important, the way you communicate that content can be the deciding factor on whether or not your communication is effective.
The method of communication—be it a straightforward email or an internal channel like Teams—holds significance. Effective internal communication strategies use a variety of different methods to communicate within an organization. The content of your message and the urgency of the information can determine which method is most appropriate.
For example, direct messages and emails may be ideal for pertinent or personalized messages while an internal podcast can be great for spreading company-wide expectations, policies, and updates.
5. Â Â Measure your Success
The only way to know if you are communicating effectively is to measure your success rate at regular intervals. You can easily measure how successful your internal communication is by performing regular check-ins with your employees. Ask questions to confirm that your intended outcome was met. Did the receiver of the communication do what it is you needed them to do? Have they learned what you need them to learn? If you continually find that your internal communication outcomes or goals are not being met, it is time to reassess the previous steps and try again.
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Steer Clear of These Common Mistakes in Internal Communications Strategies
Effective internal communication is important for fostering a cohesive workplace, but many organizations stumble into common pitfalls that hinder their messaging efforts.
One size Does not fit all
Every employee and every employee group in your organization is different. A one-size-fits-all approach to communication is likely to result in missed outcomes and organizational confusion. If you follow the non-negotiables listed above, it will be easier to provide the most appropriate and effective communication for your audience.
Do not Rely on one communication method
While internal messaging platforms and emails may be ideal for employee groups that spend a lot of time in front of their phone or computer, it can be an ineffective method for employee groups who are busy with other tasks. Relying on a single method of communication will leave some employees feeling left out. Be sure to vary your method of communication when necessary. Using multiple methods to perform the same internal communication can help you reach your intended audience where they are.
Do not Limit information on a need-to-know basis
One of the most common mistakes with internal communication is that leaders assume what information can be valuable to employees. It is never a good idea to assume what information can help every employee succeed. While certain information is only necessary for managers or other leadership, it is a good rule of thumb to share as much information as possible to make sure that every employee is informed.
Keep in Mindthat Internal Communication is a Tool to build Organizational culture
Internal communication is not just for dispersing serious job-specific information. You can also use internal communication methods to help build your company culture. Send out messages of appreciation and gratitude. Internal communication is meant to bring an organization closer together while ensuring that the entire team can work toward a common goal.
Deliver Clear and Concise Messages with Framedrop.ai
Effective internal communications strategies utilize a variety of different methods to disperse information. Framedrop.ai can help your organization create easily consumable short videos from internal podcasts and webinars that can bring another layer of communication to your small business. While a memo may work for some of your employees, short clips of important information may be easier to consume on the go.
Strengthening Internal Communications for a Thriving Workplace
Nowadays, effective internal communications are vital for building a productive and engaged workforce. A solid communication strategy can enhance employee engagement and foster a culture of transparency and collaboration. When employees are well-informed, they’re more likely to feel valued and connected to the organization, driving them to actively contribute to shared goals.
To avoid common pitfalls in internal communications, it’s important to adopt a tailored approach that recognizes the unique needs of various employee groups. Understanding your audience, mixing up communication methods, and sharing information openly can significantly improve how your messaging comes across. A one-size-fits-all strategy just won’t work here—bye, bye to that idea! Embrace the nuances of your team’s dynamics to create a more inclusive environment.
As you think about your internal communications strategy, consider checking out tools like Framedrop.ai. This innovative platform helps you deliver concise, engaging messages through short video clips, making essential info more accessible to your team. Using Framedrop.ai can elevate your internal communications, making sure everyone stays informed and aligned with your organization’s goals. So why wait? Start transforming your internal communication efforts today!
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FAQ
Internal communication strategy is how employees and managers communicate within an organization. External communication strategy is how your employees and brand will communicate with an audience outside of your organization.
The goal of internal communication strategies is to ensure that every member of an organization is familiar with the organization’s goals and how they can play a role in meeting those goals. Internal communication strategies help bring organizations closer together.
An effective internal communication strategy can increase employee engagement, reduce employee turnover, and ensure that every employee has the information they need to be a successful member of the organization.Â