Despite Instagram getting rid of live shopping in March of 2024, the platform has never been more lucrative for creators looking to build their brands with live video broadcasts. By knowing how to go live on Instagram, you’re giving followers from around the globe a real-time look into your world, letting them experience a local event or product launch as if they were right there with you. Not only does going live expand your reach, but it also helps you cater to fans who couldn’t make it to the physical event, allowing them to join and engage from wherever they are.
Live video can be a powerful tool to show the unique features of your product, answer real-time questions, and provide live demos that create trust and transparency with your audience. Plus, if you’re opening presales, a live broadcast offers an immediate call-to-action for viewers who are ready to buy on the spot. This live, interactive experience can lead to stronger brand loyalty, helping you grow your audience both locally and internationally.
Framedrop.ai can help you get even more out of your Instagram Live streams by creating captivating videos out of your saved recordings. With Framedrop.ai, you can highlight the most exciting moments from your live stream to post on Instagram, TikTok, Facebook, and YouTube Shorts. Follow this guide to learn how you can use Instagram Live on both mobile and desktop.
How To Go Live on Instagram
Going Live on Instagram is a great way to build your audience and reach more viewers while creating relationships with those who watch. Going live on Instagram can be easy and rewarding. Use these simple steps to start creating an Instagram Live Video:
- Open the Instagram app on your device.
- Log in to your Instagram account using the app.
- Swipe Right on the screen to open up the posting options.
- Tap the Plus Sign to begin a new post.
- Scroll to the Bottom of the Posting Options and Press the Live Button.
- Once you hit the button your live broadcast will begin.
- When you are done with your live stream, simply hit the End button and your broadcast will be over.
What is Instagram Live?
Instagram Live is a feature available for all Instagram users that allows you to broadcast live audio and video to both your followers and non-followers on Instagram. Viewers can react with emojis and participate in a live chat while you present your live video. When you are done broadcasting with your mobile or desktop camera you can share a recording of your live video wherever you like. Instagram Live is a great way for creators and brands to connect with their audiences while creating long-form content that can later be turned into shareable short videos and highlights with Framedrop.ai.
(Is Instagram not for you? Learn how to Live Stream on TikTok, Check out our Handy Guide Here)
What are the benefits of going Live on Instagram?
Live streaming is a great way for creators to connect with their audience in real-time. Here are some of the major benefits that you could see from creating live video broadcasts on Instagram. Additonally, you can save yourlive stream and edit it. If you want to learn which software to use, check our blog post "Video Editing Software: Best Tools for Every Need [2024]."
Be Authentic
Instagram Live gives creators and brands an opportunity to be more authentic and real with their audience. Posting planned content like photos, videos, and graphics is a great way to build your brand identity, but it does not give your audience a chance to see the humanity behind the posts. Going live is a great way to show your audience who you are and what you are like. When you add a human component to your content, people are more likely to latch on to what you have to say.
Gather Real-Time Informal Feedback
Instagram Live is a great tool for creators and brands to gather informal feedback from their audience. With the live chat feature, you can ask informal questions to your audience and gather their opinions in real-time. Gathering real-time feedback can help you create more effective content that your audience is sure to love. Instagram Live allows you to do real market research while creating a relationship with your audience. When viewers think that they are contributing to your brand, they will be more likely to stick around to see their opinions put into action creating long-term viewers for your content.
Increase Your Reach
Going Live on Instagram is a great way to reach an audience that cannot normally see your posts. When you go live on Instagram, viewers who are watching live video will be able to find your stream. Audiences who are exploring other videos in your niche may have your video show up on their feeds. This is a great way to grow your audience and capture the attention of viewers who may be interested in the content you create but have not yet had the chance to find your brand.
Promote a Live Event or New Product
A live broadcast on Instagram is a great way for creators and brands to showcase their newest product or in-progress events. Going live on Instagram is a great way to show a global audience a local event. If you are hosting a live event and want to share it with your fans who are not able to make it, streaming live is the best option. Improving your and your brand's accessibility is a great way to cater to your fans while growing a global audience.
Going Live is also a great way to launch a new product or service. A live video can help you get your audience excited about a new product. If you are opening presales, a live video is a great way to help encourage your audience to purchase your product right away.
How to Go Live on Instagram
Going live on Instagram is easy as long as you already have an Instagram account. You can broadcast live content both on your phone and on a PC. Here is how you can go live on any device:
How to Go Live on Instagram on Your Phone
- Starting a Live Instagram video on your phone is easy! Just follow these simple steps:
- Open the Instagram app on your device.
- Log in to your Instagram account using the app.
- Swipe Right on the screen to open up the posting options.
- Tap the Plus Sign to begin a new post.
- Scroll to the Bottom of the Posting Options and Press the Live Button.
- Once you hit the button your live broadcast will begin.
- When you are done with your live stream, simply hit the End button and your broadcast will be over.
You will be given the option to download your recording after your live ends by hitting the download button. This is a great way to gather more content for social media by turning your life into short clips with Framedrop.ai.
How to Go Live on Instagram on your PC or Mac
If you are looking to have more control over your stream while having access to additional tools and editing software, you can live stream on Instagram on a Mac or PC. Using Instagram Live on your PC is simple, but you will need to use additional streaming software like OBS or Streamlabs. Here’s how to do it:
- Visit Instagram.com on your preferred browser and sign into your Instagram account.
- Open your preferred streaming software that is compatible with Instagram Live.
- Once you have logged in to your Instagram account and have your streaming software open, hit the “Add Post” option on Instagram.com and select Live from the menu of options.
- You will then be prompted with the “Go Live” screen. This is where you will enter the title of your screen and whether you want your stream to be Public on your Instagram account or just a practice stream. Practice streams are not visible on your account and are a great way to make sure that all of your equipment is working properly before going live.
- After you choose your settings you will be given a unique URL and Stream Key for your live stream.
- Now open your streaming software and use the URL and stream key provided by Instagram to set Instagram Live as the endpoint of your stream. Instagram Live will need to be added as a Custom RTMP in your stream settings.
- Once you have your output set up correctly you will be able to add overlays and set your stream up to your preferences. You can use the Live Producer viewer to see what your end stream looks like in real-time. When your stream is to your liking, it is time to go live.
- When you are ready, click the “Go Live” option in the Live Producer view on Instagram.com. The stream will post to your Instagram account and show the content you are broadcasting from your streaming software. You can interact with your viewers by using the comment section to read and respond to live comments.
- When you are finished with your stream, hit the “End Stream” Button in the Live Producer View on Instagram.com.
You will be given the option to download your recording after your live ends by hitting the download button. This is a great way to gather more content for social media by turning your Live stream into short clips with Framedrop.ai.
How to Add Guests to Your Instagram Live Stream
Instagram allows you to add guests to your live stream to create a more dynamic broadcast. Adding guests is a perfect way to interview another user or collaborate with another creator. Here is how to add other users to your Instagram Live Stream:
- Open The Instagram app on your device.
- Log in to your Instagram account using the app.
- Swipe Right on the screen to open up the posting options.
- Tap the Plus Sign to begin a new post.
- Scroll to the Bottom of the Posting Options and Press the Live Button.
- Once you begin your Live you will see a button with the outline of a person, press that button to invite guests to your Live video.
- A list of your friends will come up on the screen, you can invite up to three guests to join your Live.
- Once the guests enter your Live you have the ability to kick them out if needed.
Guests can also request to enter your live, this will come up as a notification during your stream. You need to give permission to any guest attempting to join your Live.
When you and your guests are finished streaming you can press the "End Live" button. This will end the Live for all guests involved.
Make Clips of Your Instagram Live with Framedrop.ai
Now that you know how to go live on Instagram, just go to Instagram and connect! Instead of letting your live streams disappear after a single airing, Framedrop.ai helps you turn those moments into evergreen content that extends the life and reach of your broadcasts. Framedrop.ai makes it easy to repurpose your Instagram live videos into short clips. Get the most out of your live content by converting your long-form live recordings into viral short videos perfect for social media. Capture your most captivating clips and create highlights of the most exciting moments of your Instagram Live with Framedrop.ai.
FAQ
Going live on Instagram does not require any specific quality of followers. Anyone with an active Instagram account that is older than 30 days and in good standing can broadcast a live video on their profile.
Instagram allows all users who have accounts that are more than 30 days old and are in good standing to make a live video. If you are unable to go live on Instagram it is most likely because you have recently broken the community guidelines while using your account. You may also not be able to go live if your account is not yet 30 days old.
Yes, saving an Instagram Live video is easy and an effective way to get the most out of your content. When you finish broadcasting a live video on Instagram, you will be given the option to Download your video. By pressing the download button, the recording of your Live will be saved to your files.