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If any apps have truly captured the imagination of Gen Z, they are TikTok and Instagram. Both have millions of youngsters sharing their lives in pictures and videos. TikTok has 1,582 million monthly active users, while the number for Instagram is 2,000 million. You'll find all kinds of accounts on these platforms, from entertainment and news to science and education and for a lot of creators their profiles are the main gateway from their unique content to their products.Knowing how to add a link to TikTok bio or Instagram’s matters and the way you do so can make all the difference. TikTok and Instagram offer incredible marketing opportunities. Link in bio is one of them. I'll explain how you can add high-quality links to your TikTok and Instagram accounts to attract users and boost sales. If you’re looking to optimize your workflow and save a ton of time growing your audience and getting more people seeing your links use Framedrop.
In Summary: How to Add a Link to TikTok Bio
Follow these steps to understand how to add link to TikTok bio:
- Open your TikTok account, click on the three-line menu at the top right, and select Settings & Privacy.
- Select Account > Switch to Business Account.
- Click Edit Profile and type the target URL in front of the Website.
- If you have less than 1,000 followers, TikTok will ask you to provide proof of your business's authenticity.
How to Add Link in Bio on Instagram
Here is a short guide to adding a link to your Instagram bio:
- Open your Insta profile and click Edit Profile on the top right.
- Type the target URL in front of the Website in the new window.
- Click Submit, and you're done.
What Does Link in Bio Mean?
If you have been using TikTok, Instagram or other social media platforms, you'll often see creators and companies asking you to follow the “link in bio” in their videos or captions. You can see that clickable link when you visit their profile, which takes you to their website, blog, and other online portfolios.
For instance, if a TikTok influencer promotes a brand in a video, they can ask their followers to click the link in the bio. That link takes users to that particular brand's website and usually offers discounts through a special code. Similarly, businesses often add link in bio to direct users to their websites.
The link in the bio makes it easier for users to visit the intended website with a single click and helps influencers and brands make money. They don't have to memorize a URL mentioned in the video or type it separately in the browser.
Who Can Add Link to Their TikTok Bio?
Here are the requirements you must fulfill before you can add website to TikTok Bio:
- You must have a TikTok business account because regular accounts lack this feature.
- Even if you have a business account, you should have at least 1,000 followers.
- Businesses that don't have 1,000 followers can contact TikTok and provide verification documents. Once TikTok verifies your business's authenticity, you can add a link to your bio.
How to Add a Link to TikTok?
Here is a simple, detailed guide to add a link to your TikTok bio.
Switch to a Business Account
If you want to go live on TikTok and are thinking about using the link in bio feature, know that only TikTok business accounts can use this feature.
Step 1: Your account is set to default, and you need to switch to a Business account by visiting your profile and clicking the ‘three-line’ menu at the top right. This will open a new menu at the bottom, where you need to select Settings and Privacy.
Step 2: Select Account > Switch to Business Account once the new window opens.
TikTok will show a few prompts to help you learn more about the Business account. It'll also show you a list of account categories from which you can pick one that fits your business.
Add the Link in Bio
Step 4: Click Edit Profile and scroll down to Website to enter the link you want people to see in the bio.
Step 5: If you don't have at least 1,000 followers, TikTok will ask you to register your business with a simple process. Here's the information TikTok needs to complete registration:
- Legal business name
- Address
- Business license ID (depending on your region)
The registered business option isn't currently available in all countries, but TikTok plans to expand it to more locations soon.
Key Benefits of Adding Link in Bio
Adding a link to your TikTok bio isn't just another formal exercise; it is an opportunity to unlock your account's true potential. Let's discuss some benefits of adding a link to your TikTok bio.
Enhance Your Digital Presence
Adding a link in bio opens up several opportunities to reach more people. It helps you take your followers beyond TikTok to other platforms and promote multiple channels. From website to online store to social media accounts, users can explore your online presence on several platforms using the link in bio.
Promote Products and Services
Links in bio can be a boon for promoting particular products and services. Clicking on the link takes users to online stores to explore your offerings and make purchases. It is an excellent way of creating loyal customers out of your followers because they are already impressed by your TikTok account. No matter what you are selling, the link in TikTok bio serves as a digital storefront.
Cross-Promotion Opportunities
You can leverage TikTok to push people towards other social media platforms you use. You can link Instagram, YouTube, and X (formerly Twitter) accounts on TikTok and ask the audience to follow you there. People are more likely to purchase your offerings if they follow you on multiple social media platforms.
For instance, a user might discover you on TikTok, but they may be more active on Instagram. If you direct them to your Instagram account, they can see your content more often, and you have more chances of selling to them.
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How Do You Add a Link to Instagram Bio?
Around 70% of customers visit Instagram for their next purchase, which is an incredible business opportunity. Like TikTok, Instagram allows you to add a clickable link to your bio. People can see it when they open your profile, leading them to other platforms, such as YouTube, website, WhatsApp, and the like.
Here's a step-by-step guide to add link to Instagram bio:
Step 1: Open your Instagram profile and click the Edit Profile button on the top right.
Step 2: A new list will open with a box in front of Website where you enter the target URL.
Step 3: Click the Submit button at the bottom of the page.
That's it - you have just added a link to your Instagram bio. If you still cannot see the link in the bio, go back and click the Submit button.
Tips to Make Most of Your TikTok/Instagram Link in Bio
The clicks on your bio links don't happen by accident. You need a robust strategy to make the most of them and ensure people engage with them. Thankfully, there are a few strategies you can implement to achieve that.
Don't Just Focus on the Homepage
Open random Instagram or TikTok profiles, and you'll see many messy bio links with jumbled numbers or generic homepage URLs without a call-to-action. That's lazy linking and doesn't lead to any action. Here are a few things you can do to improve user engagement with your links:
- Create a dedicated landing page for the social media URL
- Keep your URL as short as possible
Rotate and Update Links
As noted above, bio links are an excellent way to promote products and services. In fact, rotating links is a popular strategy among brands that run time-sensitive and frequent promotions, such as holiday promotions, giveaways, product launches, and the like.
It also keeps your profile from feeling bland. Usually, people stop caring about the bio link when it has been up there for a while. But they might notice the change and click on it when you change it.
Create Branded Landing Pages
Creating custom pages for your social media traffic can positively impact engagement. To encourage action, it's crucial to provide users with a consistent experience across their journey. The pages you link to should be streamlined with your current branding instead of taking users to outdated pages or information.
A/B Test CTAs
Adding a link in bio isn't just about adding a URL; you must fine-tune it for optimal results. You are free to experiment here by focusing on a few important questions:
- How many bio links should you add? Is it better, or should you stick with a small number?
- Does a single link work well, or does a link aggregator provide better results?
- Which calls-to-action phrases are the most effective?
- Do adding arrows or emojis with your bio link bring positive results?
You can try out things that will work well in your favor. After all, saying something to engage people is much better than hanging the link alone.
Measure Performance With Analytics
Tracking social media analytics is a no-brainer; the same applies to the link in the bio. Native analytics show the level of engagement with bio links and how people interact with them. The more data you have about the audience, the better you can tweak your strategy.
Start Linking!
Adding links to your bio isn't a complex task; how you do it matters. Use the techniques described above to make the most of it and engage as many visitors as possible.
But a link in bio alone isn't enough to attract audiences; the content itself should be engaging. Use Framedrop’s AI TikTok Video Generator to instantly make TikTok-ready videos from long-form content. Our advanced AI program automatically detects highlights of your videos and produces customized content for TikTok, making your life much easier.
Convert your videos into TikToks with AI
Get AI highlights and increase your content output 10x
FAQ
TikTok only allows business accounts with more than 1,000 followers to add a link in their bio. If you're a registered business but don't have enough followers, you can show TikTok proof of registration, and the company will verify your case.
To make a clickable link in your TikTok bio, you need to:
- Switch to a Business Account:
- Go to your profile and tap on the three dots (menu) in the top right corner.
- Select "Manage account."
- Tap "Switch to Business Account" and follow the prompts to complete the switch.
- Add the Link:
- Once you have a business account, go back to your profile.
- Tap on "Edit profile."
- There will be a "Website" field where you can enter your desired link.
- Save the changes, and the link will now appear in your bio and be clickable.
As of the latest updates, TikTok generally restricts clickable links in bios to Business accounts. However, there are a few workarounds:
- Profile Link Workaround:
- You can put the link in your bio text, but it won’t be clickable. Users will need to copy and paste it into their browser manually.
- Promote on Other Platforms:
- Promote your TikTok account on other social media platforms where you can have clickable links, directing traffic to your TikTok profile.
To find a link in bio on Instagram:
- Visit the User’s Profile:
- Go to the Instagram profile of the user whose link you want to find.
- Look Below the Bio Section:
- Just below the user’s bio text, if they have added a link, it will appear there as a clickable URL.
“Link in bio” on Instagram refers to the URL that users place in their profile's bio section. Since Instagram allows only one clickable link in the bio, users often refer to it when they want to direct followers to a specific webpage, product, blog post, video, or any other online content. When someone says “link in bio,” they are indicating that you can find the relevant link by visiting their Instagram profile and clicking the link available in their bio section.