The Best Branded Podcasts of All Times [2024]

"Rise and Grind" by Zip Recruiters

Daymond John, the host of Shark Tank and founder of FUBU, hosts the business podcast for ZipRecruiter. The goal of ZipRecruiter is to assist companies in finding qualified candidates to fill open vacancies. The podcast is all about taking lessons from successful, bright, and industrious people in a range of fields.

The interview-style "Rise and Grind" podcast perfectly combines theme and brand with its focus on profitable business. The podcast branding is spot on because it targets a specific audience, mainly those who want to build their businesses or brands.

"Open for Business" by  eBay's

Not many branded podcasts concentrate on starting a business from scratch; instead, most of them focus on business success. The narrative of "Open for Business" is journalistic and interview-style, with an emphasis on business owners who expanded their venture from a concept to a fully operational organization.

The podcast both reaffirms eBay's branding strategy and makes reference to the company's early years as a mid-1990s startup.

“The Distance” by Basecamp

Wisdom in business comes with age. Basecamp's narrative centers on branded podcasting showcasing businesses that have endured and expanded for at least 25 years. It is an investigation into what people have discovered after almost a lifetime of experience.

"The Distance" is a great fit for Basecamp's project management-focused approach. If a business is not adequately organized, it will not last very long.

"Innovation" by Johnson & Johnson's

Johnson & Johnson's podcast theme is ideal given their emphasis on "innovation" and health. Listeners must get the impression that the organization is aiming to progress and enhance the sectors of personal care and health, given its concentration on those areas.

Everyone should be interested in learning about novel ideas in healthcare, and creating a branded podcast to spread that message is beneficial to both people and their brand.

".future" created by Microsoft

".future" investigates the impact of our decisions on our present and future. The future we are headed towards will be influenced by health, data, gaming, and technology.

Microsoft has always been interested in the advancements and the various ways that we utilize them to shape our future. 

“TGIM” by Shopify

The TGIM podcast from Shopify was specifically made for curious listeners, especially entrepreneurs. The podcast’s entire idea is based on motivating Shopify's community of founders by sharing the triumphs of like-minded business owners and young entrepreneurs. 

Prominent influencers including Seth Godin, Guy Kawasaki, and Gary Vaynerchuk are featured in the series. If you’re an entrepreneur wanting to shift the focus from mere brainstorming to taking your first step, this podcast is a must-listen for you. 

What better way to kick off the week than receiving actionable tips to launch your business? Additionally, it is a useful strategy for Shopify to reach out to entrepreneurs, the target audience for their business.  

“The Key to Victory” by Gatorade

Gatorade’s branded podcasts feature interviews with some of the most prominent athletes in the world, such as Serena Williams, Peyton Manning, Eli Manning, Matt Ryan, J.J. Watt, Karl-Anthony Towns Jr., and Kyle Schwarber. 

That’s a perfect branding strategy for the sports giant where they mix their product with the sports sector, tackling a large consumer base.

These in-depth conversations addressed their sources of motivation, how they maintain a consistent attitude, and their growth from setbacks.

“The Message” by General Electric's (GE) 

The Message is one of the best science fiction branded podcasts in the journalistic domain. In the podcast, scientists use actual GE-developed and -sold gear to decode alien messages. 

The program’s originality is what makes it so brilliant and engaging. This level of intrigue from the audience was unmatched by any other international business specializing in aviation, power, renewable energy, digital industry, and venture capital. 

These sectors have a reputation for being stodgy, traditional, and unapproachable. While spreading brand messaging about current GE technology, The Message keeps generating interesting stories that listeners enjoy. There’s no better way to engage your customers than by giving them an in-depth view of your brand while piquing their interest.

Turn Your Branded Podcasts Into Viral Clips

Now that you are aware of the nitty gritty of branded podcasts, the next step is to promote them on social media. YouTube is a great way to share your video podcast, otherwise, iTunes and Spotify are valuable options for audio-only podcasts. 

But for social media and instant clicks, you have to turn to Instagram, TikTok, and YouTube Shorts. On these platforms, short but highlighted video clips work. 

Framedrop works best in this regard and uses AI to pick out the most significant highlights from detailed branded podcasts. These clips are given auto-captions and then easily shared on social media platforms without any hassle. So, upgrade your podcasts for viral reels with Framedrop!