November 4, 2024

The Best AI Tools for Marketing For Every Need in 2024

Do you want to take your marketing campaigns to the next level? AI tools for marketing can get the job done for you. They automate repetitive tasks, analyze customer data and create personalized content, allowing you to focus on strategy. Let’s take a look at the best AI tools that can help you achieve your goals. 

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Written by
Filipe Pessoa

Marketing & Sociology. Gamer and music producer.
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Table of contents

Maximize Your Reach with AI

Supercharge your business' social media presence with Framedrop's AI-powered video highlights

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Is it tough for you to make your marketing campaigns stand out in a crowded market? With so many channels and strategies to consider, it can be quite challenging to know where to start or how to make an impact. This is where AI tools for marketing come into play to simplify efforts. 

According to a recent survey, 76% of marketers are using Generative AI for basic content creation, highlighting the increasing demand for generative AI tools. 

If you’re a content creator and are looking for AI tools that can share your burden, look no further. We will explain what AI tools are, the best ones you can use for various tasks, and how Framedrop can be a game-changer for you. Keep reading. 

In Summary: 5 Best AI Tools for Marketing

Here’s a list of the five best AI tools for marketing that you can use:

  1. Framedrop: An online tool that converts videos or live streams into short clips.
  2. Jasper AI: For copywriting content for emails, landing pages, and more.
  3. Zapier: To automate repetitive tasks and free up valuable time. 
  4. AI Search Grader: To monitor brand visibility on AI search engines.
  5. Descript: Best for creating and editing videos, focused mostly on transcript editing. 

What are AI Tools for Marketing?

AI tools for marketing are software programs that use artificial intelligence and machine learning to improve marketing tasks. They assist in making better decisions based on data, which is the most important aspect of this era. These tools have the ability to analyze customer behavior, automate tasks, and even create content. 

With AI tools, marketers can save time and focus on strategy rather than repetitive tasks. These tools understand what works best for your audience, making it easier to connect with potential customers. AI tools improve business efficiency, which is evident by research showing that 60% of small businesses that used them saw a significant boost in customer engagement and ROI.

5 Best AI Tools for Marketing in 2024

The best AI tools for marketing that you should definitely be using if you want your marketing campaign to improve are:

1. Framedrop

Framedrop is an AI-powered video marketing tool designed to help marketers create impactful video highlights. It uses AI to extract the best moments from your videos for different social media platforms, ensuring the highest level of audience engagement. This makes Framedrop an excellent choice for marketers who want to boost their social media presence. 

Due to the short attention span, viewers now prefer short video content, and that’s exactly what Framedrop offers. The platform helps marketers convert long videos, live streams, and even podcasts into short clips, which can easily be used to attract more people. All you need to do is add the link from your YouTube channel or Twitch stream, and Framedrop’s AI system does the rest.

Best Features:

  • No software required: Framedrop works online, so there’s no need for any downloads. You can use it directly from your browser. 
  • Quick sharing: This enables you to easily share high-quality highlights across social media with minimal delay. 
  • Advanced speech recognition: Automatically analyzes spoken content and adds accurate captions to boost viewer engagement. 
  • Clip access: With it, you can easily access all your highlights without having to sift through hours of footage. 

2. Jasper AI

Jasper AI, formerly known as Jarvis, is one of the most popular AI-powered copywriting tools that helps marketers, content creators and businesses produce high-quality content in a fraction of the time. It can generate copy for almost any type of content, from blog posts to email campaigns, product descriptions and landing pages. 

No matter if you’re just starting out or have years of experience in copywriting, Jasper’s dashboard ensures a smooth and easy user experience.. Also, its ability to increase content production speed, makes it an invaluable tool for boosting productivity and improving marketing efforts. 

Features

  • Trained on the Internet Data: Jasper’s AI has “read” a significant portion of the Internet, enabling it to create relevant and SEO-friendly content. 
  • Customizable tones and styles: Allows you to adapt the copy to your specific brand voice and marketing goals. 
  • AI-powered content creation: Generates high-quality drafts for blog posts, emails, ads, product descriptions, and more in minutes.

3. Zapier

Zapier is the ultimate tool for connecting different apps and automating workflows. It is often referred to as the “Lego of tech stack and process integration”. This tool allows businesses and marketers to link thousands of systems, simplifying marketing automation without writing any code. 

Zapier features over 7,000+ app integrations, enabling users to build workflows between tools like Gmail, Slack, HubSpot, and more. Its drag-and-drop interface makes it easy to create even complex, branching workflows based on logical conditions. 

Features

  • No-code workflow automation: It allows marketers to automate work by connecting apps and systems without the need for any coding. 
  • AI-powered efficiency: Behind-the-scenes AI makes sure workflows are triggered and executed accurately and quickly. 
  • Comprehensive support: Access to helpful resources like webinars, blogs, Zapier University, and a no-code community for guidance and training.

4. AI Search Grader

AI Search Grader is a free tool by HubSpot designed to help businesses monitor their brand visibility in AI-powered search engines, such as ChatGPT. 

One key benefit of this tool is that it not only tracks your brand’s presence but also compares it to your competitors. This feature offers valuable insights into how frequently AI assistants mention your brand in its responses as compared to others in your industry. For marketers who want to stay ahead, AI Search Grader offers a way to improve brand positioning.

Features

  • Brand visibility monitoring: Tracks your brand’s visibility across AI-powered search engines.
  • Sentiment analysis score: Analyzes how positively or negatively the brand is being perceived, based on the AI-generated content.
  • Personalized analysis: Offers actionable insights specific to the brand’s strengths and the areas in which it can improve.

5. Descript

Descript is a standout AI-powered tool for video and audio editing that simplifies the entire editing process with features like removing background noise, adding audio, and visual elements. Descript streamlines the creation of personalized marketing content, internal communications, or quick tutorial videos, offering an efficient process for all types of projects.. 

This tool is designed for team collaboration, making it easy to collaborate on projects. Its integration with Zapier allows you to automate workflows and connect Descript with other apps in your marketing stack. For instance, you can automatically create Descript transcripts from Google Drive files or save them directly to Google Docs.

Features

  • Overdub: This feature helps insert words to the transcript which is then added to the recording automatically. You can even train the AI to replicate your own voice. 
  • High-quality video exports: Offers video exports up to 4K resolution, ensuring professional-grade quality.

Supports 22 languages: Similar to many other transcription tools, Descript offers over 22 languages including German, Danish, Italian, Polish, and more.

Maximize Your Reach with AI

Supercharge your business' social media presence with Framedrop's AI-powered video highlights

Get started today!

Benefits of Using AI Tools for Marketing

AI tools offer various benefits, which include:

1. Saves Time

AI tools automate repetitive tasks like email marketing, social media scheduling, and data analysis. This saves marketers a lot of time, allowing them to focus on strategy and creativity. Instead of spending hours on manual work, AI handles it quickly and efficiently. 

2. Improves Personalization

AI can analyze customer data to create highly personalized content. It understands user behavior, preferences, and past actions. This means your marketing campaigns can be targeted specifically to each customer, which increases engagement and conversion rates. 

3. Reduces Cost

Using AI can also help reduce marketing costs. By automating tasks and increasing accuracy, AI reduces the chances of errors and unnecessary spending. In return, you get better results without needing more resources or a bigger budget.

4. Provides Better Customer Insights

The best AI tools for digital marketing have the capability to analyze customer behavior, trends, and feedback. They help you understand what your customers want and how they interact with your brand. This eventually leads to better-targeted campaigns and improved customer satisfaction.

5. Increases Productivity

By automating various marketing tasks, AI tools allow your marketing team to do more in less time. They free up time for tasks that need human creativity, boosting productivity without the extra pressure. 

How to Choose the AI Tools for Marketing?

Here are a few factors that you need to keep in mind before choosing paid or free AI tools for marketing. 

1. Understand Your Marketing Needs

Start by identifying your specific marketing needs. Do you want to automate social media posts, improve insights, or personalize your campaigns? 

Having clear goals makes it easier to focus on tools that meet your needs rather than getting overwhelmed. 

3. Evaluate Value for Different Marketing Aspects

AI tools for marketing can bring value across various marketing areas, from personalization to video editing. For example, AI can significantly impact video marketing by helping you create engaging and optimized content. 

If you want to learn more about how AI is enhancing video content, check out how to make a YouTube short with AI. 

4. Budget-friendly Options

Now, think about your budget. Many AI tools are available, with both free and paid versions. Consider whether a tool offers value for its price. Some tools offer free versions or trials, making them a great choice to test before investing. 

5. Review and Recommendations

Lastly, before purchasing a tool, make sure to read reviews from other marketers to understand the tool’s strengths and weaknesses. These reviews can provide insights into how effective the tools are and whether they fit your specific needs. 

Which AI Marketing Tools for Small Businesses are the Best?

In the beginning, startups often faced challenges due to limited time and resources. Fortunately, AI marketing tools for small businesses can help them get more done with less effort. 

Some free tools that you can use as a small business owner are:

  • ChatGPT: The free version of ChatGPT is perfect for small businesses wanting to improve customer engagement. It can be used for answering customer questions, creating social media posts and even drafting emails. 
  • Canva AI: Canva now has AI features to help small businesses create stunning visuals easily. These features assist in designing professional-looking content without hiring a designer. 
  • HubSpot’s Free Tools: HubSpot offers free AI tools to help with lead tracking, customer relationship management, and email marketing. These tools are great for startups because they offer all the basics needed for effective marketing without upfront costs. 

If you’re trying to grow on social media, check out how to blow up on TikTok and gain thousands of followers overnight.

Boost Your Business with AI Tools for Marketing and Framedrop.ai

AI tools for marketing are now an essential part of businesses as they help save time, make processes easier and help them reach their target audience more effectively. They offer features like automatic content creation, data analysis and much more, thus attracting more and more marketers. 

Are you a content creator and are looking for a tool that can create captivating video highlights without spending hours on editing? Framedrop does it for you with its Clip Dashboard, making it easy to convert your streams into share-worthy moments with just a few clicks. 

For marketers, our tool provides professional-quality content quickly and easily. Don’t let great moments go unnoticed. Try Framedrop today and take your video marketing to the next level!

Maximize Your Reach with AI

Supercharge your business' social media presence with Framedrop's AI-powered video highlights

Get started today!

FAQ

What is the best example of AI in marketing?
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One of the best examples of AI in marketing is Netflix’s use of AI for personalized movie recommendations. By analyzing user behavior and preferences, Netflix provides specific content suggestions to each viewer, enhancing user experience. 

What type of AI is used in marketing?
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AI in marketing includes various tools, such as chatbots, image recognition, personal assistants like Alexa and Siri, recommendation engines, targeted advertising, and dynamic pricing. These technologies help personalize customer experience and optimize marketing efforts. 

Can AI replace humans in marketing?
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No, AI won’t replace digital marketers. Instead, it improves their work by automating repetitive tasks like data analysis, content generation, and scheduling. AI will help marketers focus more on strategy and creativity, making their jobs easier and more efficient. 

Published at
November 4, 2024
Category
Filipe Pessoa

Having a bachelor's degree in Sociology and currently getting his Masters' in Marketing, Filipe has always followed a customer-centric ethos. In 2021, Filipe was part of one of the 3 European Innovation Academy winning projects - CultureKit - as its CMO. Since joining Framedrop in August 2022, Filipe has worked on a wide array of tasks such as Copywriting, Lead Generation, Influencer Marketing and even dipped his toes in SEO.

When not working, Filipe channels his creativity into music production in his home studio.

Favorite sport: Football ⚽️

Favorite hobby: Gaming 🎮

Favorite musical artist: King Gizzard & The Lizard Wizard 🎸

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